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Extensive research is continuously carried our by Ford to assess exactly how customers feel about the quality of attention they receive from their dealer - whether buying a new car or having their vehicle serviced. For the winning dealerships this programme confirms they not only meet but exceed their customers' expectations.
Ford dealer principal Daniel Broyd said: "We are delighted and proud to receive the chairman's award. It is the ultimate test of the service we provide because it is judged by our customers. It is a real tribute to the excellence and dedication of all our staff and a fitting recognition of their commitment to customer satisfaction."
Ingvar Sviggum said: "This award recognises the commitment and outstanding achievement of Dinnages in 2009. Being a winner places this dealership amongst the very best in the whole of Europe. Your focus and ability to deliver excellence in customer satisfaction performance, vehicle sales, finance penetration and parts sales helps to mark both your dealership and Ford out as market leader, allowing us to jointly maximise revenue and profits."